Join us for the First Annual FPFC Harvest Forum and Fair (formerly known as the Expo), the premier event redefining networking, education, and innovation in the fresh produce and floral industry! Taking place August 7th-9th, 2025, at the Hyatt Regency Long Beach and Convention Center, this dynamic event brings together industry leaders, innovators, and professionals for an immersive experience. Over two days of interactive educational sessions and networking opportunities (The Forum), followed by an exciting tradeshow showcase (The Fair), attendees will gain invaluable insights, make meaningful connections, and discover the latest trends shaping the industry. Expect engaging keynote speakers, exclusive receptions, themed events, exciting giveaways, and unparalleled brand exposure for exhibitors and sponsors. There will also be a chance for one-on-one business conversations with fresh produce and floral buyers! Don’t miss your chance to be part of this transformative experience—where business meets innovation in the heart of the fresh produce and floral community!